friday and saturday were busy with
the conference on corporate communication, held by the university of bucharest.
nice idea, good organization, international participation, some interesting topics.
yesterday at noon was the only meeting i actually had planned to attend, not only because of the topic, but also because of its format: a round table about blogging and pr. it somehow made it less formal and boring.
the discussion were polarized between the IT guys, how they called themselves, a bunch of corporate bloggers, and the PR girls, a bunch of pr specialists who also blog, and who try to introduce blogging among the usual practices within a company.
it was interesting how both sides, even if talking about the same aspects of blogging, segregated into a masculin group and its femimin counterpart, arguing about the importance and about the usefulnes of this communication platform - a dialogue of the deaf, which proved that none of them were really prepared with solid argumetns for their presentation.
the list of the participants is under
the official websitethe topics ranged between who should blog within a company (wich ended with no conclusion), to the very courageous generalization that romanian companies can't blog since they have nothing to say to their customers.
well, i would't dare to go that far, and i woulnd't dare to approach this topic, as long as i come to this roundtable as one of the -specialist bloggers-.
mr. specialist bloggers, i was very dissapointed by your attitude and by the whole lack of clear information, that turned the whole hour and a half into a plain and superficial discussion of "let's say something, because we are anyway in front of a whole atuditorium".
i expected solid argumenst, and not vague appreciations of someone who has no basic proof for any of their statements, like - the majority of the bloggers write about their cats.
i expected clear internal policies for blogging within a company, and not vague ideas about that.
i expected openess and flexibilty, and not superficiality and prejudice.
none the less, i expected useful conclusions, and not the overall sensation that this discussion led to nothing.
next time, i should reconsider if these type of meetings are really worth the time, since the only important things i've learned were the DON'Ts.