fundamentals of corporate communication: current trends and perspectives

potentially super duper conference this weekend in bucharest

it CAN'T be as cool, and I am SURE it won't be as cool as the amsterdam blogwalkeleven, but it's a great step ahead, for us, bloggers interested not only in writing, but also in the academical approach.

i can only be happy to see that there are things being done at this level, and i am really looking forward to participating.

a short sketch of the topics:


Jon White, “Corporate reputation, corporate responsibility: Foundations for organisational performance and competitive advantage”


Ryszard Ławniczak, “Internal Corporate Communication for Privatisation and Restructuring. The Case from Transition Economy”

Lars Thøger Christensen, “License to Critique: Corporate Communication as Polyphony”


Raluca Petre, “Institutional and Discursive Transformation; the Romanian state news agency”

plus many more in french and romanian.
yeah well, some titles sound quite boring, but but but judging before seeing would be unfair..

let's say this could be a cookie recieved in exchange for the absence from reboot 9.0.

i am mostly interested in the presentations on knowledge management, especially after realizing that i need to find a way to start communicating with my fellow coworkers, in a way or another...